Areas for review
- Site structure and internal navigation
- Page titles, descriptions and service content
- Crawl issues and outdated URLs
- Measurement of useful traffic and inquiries
Define visibility in business terms
Before an SEO project, identify the services and locations that matter to your business and the action you want visitors to take. Provide access to existing search reports through an agreed account arrangement. A useful starting review separates page accessibility and indexing issues from the quality and relevance of the content.
Search results change over time, and no particular position or indexing date can be promised. Discuss measurable work such as clearer page information, consistent URLs, useful internal links and a review of Search Console findings. Agree how progress will be evaluated and who maintains the site afterward.
Before we get started
Share the website and your service areas. Access to existing analytics can help establish a baseline. Rankings, traffic and lead volumes cannot be guaranteed.